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You Can't Build Culture in a Cloud

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  You Can't Build Culture in a Cloud Zooming in can lead to zoning out, or worse: when everyone feels compelled or entitled to share whatever they're thinking. (Please spare us.) Here are four rules to bring some discipline to every discussion.  BY  HOWARD TULLMAN , GENERAL MANAGING PARTNER, G2T3V AND CHICAGO HIGH TECH INVESTORS @HOWARDTULLMAN1 Illustration: Getty Images I've spent a lot of painful time lately in interminable  Zoom meetings  wondering if things will ever get better or whether we're all just forever mired in this  anhedonic rut . Drifting off into these depressing queries is easy when you're stuck for hours in front of a monitor and staring at your company's infinitely less entertaining version of digital  Hollywood Squares . Anyone who suggests that you can accomplish any meaningful interaction with your team or any effective engagement with a group over Zoom or Teams simply doesn't understand how humans interact, or how important body...